Introducing Field Guide to Hendricks Gin, Volume II
09/24/2009
AN OEUVRE OF AN UNUSUAL NATURE
Introducing Field Guide to Hendricks Gin, Volume II
Philadelphia, PA- Continuing on in the grand literary tradition of all things peculiar, unusual and odd, Quaker City Mercantile is pleased to announce that the Field Guide to Hendrick’s Gin, Volume II, the much-awaited and aptly named sequel to the Field Guide to Hendrick’s Gin, Volume I, has been released. The exhaustive tome, written, designed and produced by the talented personages at Quaker City succeeds marvelously in bringing the Hendrick’s Gin brand to life, and is sure to quickly become an indispensable addition to every tippler’s library. The full-color, case-bound book features 146 glorious pages of in-depth information about the most unusual Hendrick’s Gin, as well as an expansive collection of recipes culled from the world over. In addition, the volume also touches upon such pertinent points as follows:
• The Inner Workings of Hendrick’s
• The Connoisseur’s Gin Tasting Terminology
• A Curated Collection of Delectable Libations and Concoctions
• Pertinent Barware and Glassware
• The Pianocktail
• Unusual Places to Enjoy Your Hendrick’s Gin
• Odd Bar Customs from the World Over
• Useless Uses To Which the Hendrick’s Bottle Has Been Put
• The Anatomy of a Croquet Match
• The Unusual Times
Measuring a convenient 4 ¾ inches by 6 ¾ inches (mind you, its diminutive stature belies its wealth of content), each leaf of the Field Guide was painstakingly designed by hand, a fact that is painfully apparent when perusing its pages. The limited edition Field Guide will be distributed through select channels worldwide.
Quaker City Mercantile is responsible for the critically acclaimed Hendrick’s Gin recipe, a truly unique blend of juniper, coriander, citrus peel, cucumber and rose petal, as well as the package design and all advertisements and creative for the brand.
For more information, please contact Laura Price at laurap@qcmercantile.com .
CREATIVE CREDITS
Creative Director – Steven Grasse
Art Directors – Brian Barto/Melissa Larsen
Designer – Ron Short
Copy – Jerry Stifleman / Brad Hilton
About Hendrick’s Gin
Hendrick’s is an iconoclastically produced small batch gin distilled in Ayrshire, Scotland. The unusual distillation process combined with our oddly delicious set of infusions yields a one-of-a-kind gin that is passionately loved by a tiny yet growing handful of individuals all over the world. No other gin tastes like it because no other gin is made like it.
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